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Cakebread Cellars
CMS Web Site

Project Description

Cakebread Cellars is one of the flagship wineries of the Napa Valley founded in 1972 by Jack and Delores Cakebread. Their inaugural lineup with only Sauvignon Blanc. Today’s portfolio includes 18 highly sought-after & collectible varietals. Their fan base is in thousands.

Their site was being managed by an expensive, proprietary content management system (CMS) with a challenging interface for updating anything on the site.

WordPress to the Rescue!

We were tasked with converting the entire site and the design they loved into WordPress. Coupled with VineSpring’s E-Commerce platform and integration with SalesForce, they now manage the site themselves – adding new wines, recipes, culinary classes and wine club events on the fly with ease.

Project Elements

  • WordPress Conversion
  • VineSpring E-Commerce
  • Salesforce & Tock Integration
  • Tasting Notes Library with 25 years of notes
  • Recipes Library with +100 recipes and climbing
  • Animated historical timeline
Cakebread Cellars by Burch Interactive